![]() Under the modern approach to CTA button placement, users can view content before clicking on highlighted buttons-but they're also free to click through if they choose to. ![]() However, many brands today opt for central locations that minimize the need for scrolling. In the past, most CTAs appeared at the bottom of web pages. While this button can technically be placed anywhere on the page, it should be immediately visible to users. Proper sizing is key, but even the largest, most distinctive call to action button will quickly be lost if placed in the wrong location. Simple, equally-sized buttons let visitors know where they can sign up to take on either role. Uber serves as an example of this phenomenon, as the ride-hailing app's website aims to attract both drivers and riders. ![]() In some situations, multiple CTA buttons may hold equal importance. Smaller CTAs encourage visitors to learn more about recently booked properties and opportunities for hosting without distracting from the main button. The most important CTA should always be larger than the others.Īirbnb achieves effective scaling by emphasizing the webpage's primary function with a discernible search button. Scale also matters when emphasizing buttons that feature multiple calls to action.
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